KEY RESOURCES

KEY RESOURCES

Ethical Community

One of our key resources at the start up of this venture is our niche community. Our tight-knit, committed, loyal community compiled of ethical shoppers, organic consumers and generally healthy people are going to be a key resource because we will rely on them to help spread the Mido buzz by word-of-mouth. Word-of-mouth is a great way to recruit customers because it is completely based on consumers own personal experiences which is easy to explain to their friends. Our 'ethical community' is also a key resource because they will give us a solid community of returning customers that are committed. Our goal is to consistently expand our target market and make it more broad, but to do this with customers who will be as committed as our niche market.

Team

Another key resource we have at Mido is our team. Our team is essential for making this venture a success and because we all have such diverse backgrounds and a broad range of skills that add something unique to the team.

Peter brings a broad range of knowledge on many topics. He always has a new book in hand on business psychology, new business plans, and other interesting topics related to entrepreneurship. Peter is very passionate about Mido and knows how to make an idea a reality.

Coleton is always right on top of things and is great at being the organized force behind our team. He takes complicated ideas and makes them easy for everyone to understand. A smart man with drive to get projects finished- he is a vital link in our team.

Adrian is a quick thinker who can spit out ideas on how to improve something on the spot. He is an extremely effective communicator which is important in a venture such as Mido that needs to have a certain buzz about it to gather users. Adrian knows how to utilize social media outlets to their full potential which will help us drastically in our networking.

Chelsey is a psychology major which adds a different angle to our teams approach by having the ability to make our service more appealing to users and by being able to understand why people like or don't like certain aspects of Mido and adjust it accordingly. A huge people person with an empathetic streak, this will help with networking and being able to understand our customers.

Filtering

Our unique filtering system is our main key resource because this is our distinguishing feature from other coupon sites that are currently available. Mido's filtering system allows our users to fill out a personal preference form of likes, dislikes, and interests so that the coupons they receive are personalized to their individual wants. Let me illustrate this concept with an example of our preference form:

Name: Chelsey Patrick

Age Range: 20-25

Sex: Female

Quadrant of the city: South East

Food Preferences: Vegetarian

Italian

Ethnic

Activities: Yoga

Running

Hiking

Climbing

Other Interests:

Shopping

Painting

Just as a rough example, you would fill out a form like the above and our coupons would not only filter to those needs by discarding unwanted coupons (such as coupon for 20% off steaks for a vegetarian) but Mido also ensures that all of the filtered coupons are always from ethical, local retailers. This is for the growing market of conscientious shoppers.