Test drive

Taking in all the advice from advisors, hypothesis testing, blogs, and group discussions, I think it would be wise to implement our plan to test the product as the next plan of attack. I think if we give customers just a rough test drive of our idea, we will be able to see the next step more clearly, or where we will need to go from there. The question I have, that we need to validate by testing the product is, will customers and retailers actually want to sign up for this site, and how are we going to make cash? I think the only way of finding out is putting it out there for the market to decide; assumptions can only go so far.

One idea I had about testing the product would be:

With in a week...

• Comprise an email list/participants to test the product. (Our TM)
• Email them with a checklist of coupon preferences; healthy foods, organic products, ethical retailers, glutan free restaurants, etc...
• Find coupons on other sites, or even ask retailers for discounts/coupons
• Email the coupons to the participants throughout that week (daily)
• Get them to participate in a survey at the end of it.
• Collect the Data/Analyze it.

I think this would be a very easy way to test the market and to get them to think about our idea in a different way. It would show them the essence of what we are trying to do, and for what mido stands for

-Coleton Thielmann