Deals for the New Generation
8coupons recently decided to take their discounts on the road, tap into the advantages of GPS-enabled phones, and leverage one of the hottest location-based mobile apps around- Foursquare.
"The marriage between 8coupons and Foursquare served up some innovative deals to New Yorkers during the limited promotion period. Foursquare users received automatic notifications with discounts when they were within a 3 block radius of an 8coupon deal. The result is that deals were delivered to people when they could actually benefit from them, no clipping required.
As more phones become location-aware, the opportunity for location-based deals are endless. The ingenuity of the Foursquare and 8coupons partnership demonstrates that concepts considered old-fashioned can be refreshed and re-presented to captive audiences."
This infobit is specific for Mido because it shows us what other coupon companies are also doing and what technology they are tapping in to. We hadn't even considered using GPS technology for phones with our coupon site. We had a personal profile for our consumers to fill out so we could make the coupons more specific to what part of town our consumers lived in but with this GPS technology we could alert our customers of nearby hot deals while they are driving around in a different neighbourhood. This would provide more options for our customers and less restrictions thus enabling them to try new places they may not have had the idea to try without them having to drive all the way across town in a separate trip to try out a deal.
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