The feature set will essentially be our unique filtering system which allows users to specify categories of the kind of ethical deals. The filtering system will involve geolocation and categories. We will also include the algorithm to aggregate all the ethical deals/coupons online into our website. Our feature set will be limited to these and we will keep adding other innovative features as we move ahead.
The hypothesis is offering our users all the ethical coupons/deals online and personalizing them based on the users preferences. Our MVP will initially be open only to people who belong to ethical groups or communities eg MRU sustainable club, green Canada and many others. Users of mido will be able to use the website to get personalized coupons and based on the interest and response we get, we will make a decision.
Currently we are working on the MVP and hope to release it soon.
For your MVP a thought could be going the Facebook route almost and targeting post secondary institutions initially. Maybe offer Mido to various college campuses as part of the school website's student resources. (i.e.a link on mymru) Students would be a great customer to get you started, they are always looking for deals, they spend a bunch of time on the internet, and their entire life revolves around social media. Tailor the online deals to stores surrounding each campus, gain some notoriety and user traffic and build your customer base from there. If students like your product, the word will spread like wildfire. If they don't, well you know it might not have been a viable venture before you have dumped too much capital to go larger scale. Just a thought anyway, the idea sounds like something I would definitely be interested in though.
ReplyDeleteTanner makes a really good point actually. You guys should really focus on targeting emerging consumers because they have yet to really become brand loyal. If you can target Urban Young between the ages of 18 - 25, there is a higher probability that these individuals will become brand loyal because they haven't yet decided which products they like. Once a consumer becomes brand loyal, it is much harder to convince them to switch brands because people tend to be happy with what they know. If you can capture these individuals early on, you can create brand loyalty and thus make it harder for your competitors to capture and steal your consumers (I'm speaking in terms of your clients of course; however, this would boost their ROI and your effectiveness as a company).
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