Business Model Canvas Update

MIDO'S BMC

Key Partners:

• coupon sites (groupon, etc.)
• organic, local, ethical, and/or health conscious retailers who are offering their services to Calgary
• wholesalers (sell things as wholesale price)

Key Activities:

• personal profile so that the coupons are specified to your wants (filtering system)
• maintaining and constantly improving website so that it is as user friendly as possible
• keeping relationships strong and flamboyant with our consumers
• keeping relationships symbiotic with out retailer

Value Proposition:

• giving people things they want at a discounted price

Customer Relations:

• by filling out the profile preference survey, people feel like you are customizing the coupons for their specific needs
• we give our customers consistent deals to their needs, and pay attention to their feedback
• **potential to offer incentive for filling out feedback surveys (ex 10% off extra)**

Customers:

• A niche market consisting of environmentally conscious, ethical, green consumers who are concerned with buying ethical products.

Costs:

• servers
• marketing (HUGE cost)

Key Resource:

• personal profiling
• bunch of different coupon sites collaborated into one site
• ethical, organic, niche community
• filtering system

Channels:

• social media
• networking

Revenue:

• revenue stream: 30% deal sites, percentage of revenue divided among other distribution channels

Alternatives:

1. Wholesalers (Key Partners)

We would go and talk to whole-salers and people would have access to whole-sale prices. If we had enough people together who collectively wanted the same item, then we could order 50 items from the wholesaler. This means one shipping cost.

1. General Market (consumers)

You would be able to access a site that filters coupons to the individuals personal needs and wants.

Rather than these alternatives, we chose Mido directed to a niche community because we want to build a strong base of loyal customers first, then expand.