I think we're on the right track with the business model so far. We will need to take a deeper look into all the aspects of the venture.
It will be interesting to hear the comments when we start doing the hypothesis testing. Speaking of which, how do we want to go about doing that? What kind of people do we want to test etc...etc...Classmates?Family?Friends?
As far as the alternatives go for mido, I think we could expand our revenue streams and prepare different offerings through the website. Wether that's offering memberships, or having some sort of personal account people could use. If they buy a certain amount of deals they get a better percentage off the retail price.
Another option we could offer is categorize different experiences and if a person takes advantage of say 5 categories they get more discounts.
Example: Adventure, Dinning, Clubs, Retail stores, and beauty could be the different categories that people could try to achieve to get better discounts. This would force people to try new experiences. Then again, the point of mido is to filter the things you want. Thoughts?
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