Infobit #5 – Is automobile ad’s the future of Marketing?
Article: http://www.fastcompany.com/1800685/automobile-advertising-car-ads-contextual-marketing
Twitter Summary: On-the-go Automobile Marketing making a big splash in the marketing world
The average American spends 2-3 hours in their car a day and there are about 250 million registered car owners in America. Current marketing analysts are using this knowledge and trying to manipulate it to their advantage.
The example given in the article is imagine you were driving in your car past a mcdonalds and the song Happy Birthday starts playing, the song mentions your son’s name AND it just so happens to be his birthday… Weird
This story might be a little over the top and probably wouldn’t never come into fruition with all the privacy laws and what not, but it does bring a very cool idea to the table. People now a days all have smart phones with GPS features that allow a whole new marketing future. Being able to tap into that is a great way for new business’ to look at their marketing futures.
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