Similar to Adrians post below, I believe the design and layout of the pitch was done perfectly. It was a good experience to learn how to construct a good pitch, implement into our own, and present it to the judges. All of that came full circle and worked in our favour to win the contest.
A lot of work went into the content of the pitch. Fitting everything mido has accomplished into six minutes was difficult, but it was a great experience to learn how to achieve such a goal. What you see on TV is nothing like creating your own pitch. We had to thin out what mido really was and try to explain that in the clearest way possible.
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